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Lies, Damned Lies and Statistics
I describe 7DAYS as a challenger brand. We are a small company with a big reputation and have recently (April 2013) celebrated 10 years of publishing in the United Arab Emirates. A significant...
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Augmented Reality
Imagine reading your copy of 7DAYS this morning, at home, in the office or at your favourite coffee shop and seeing an advertisement for a new car you fancy. Imagine also, that you had previously...
View ArticleIt’s Classified!
Whenever I think about ‘Classified’ advertising I am reminded of my days working in the UK regional press sector. This was the backbone of the industry, generating huge revenues across multiple...
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Back to Sales Basics…
Further to my last post, I will continue on the advertising effectiveness theme here. This anecdote relates to one of 7DAYS most valued clients (Advertiser), Organic Foods & Café. (OF&C) They...
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Who are these companies giving me lots of referral traffic in Google Analytics?
The latest awful marketing trend on the internet is ‘Referral Spam’ – manipulating Google Analytics so that website owners see lots of fake referral traffic. Here is what it looks like. Faked traffic...
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Creative print advertising from around the world
Despite what you might have heard, print advertising is still the most cost effective way in the UAE to reach a large diverse audience with a high disposable income. Getting your creative in front of...
View ArticleThe Six Pillars of 7DAYS
I’ve been doing some work on our corporate website and found myself trying to succinctly capture what business success is built on. (Assuming you have a decent product or service to sell in the first...
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Content marketing: buzzword or big thing?
Brands all want to tell their stories but how do they make sure people are listening? Forward-thinking publishers can help. Mark Rix CEO, 7DAYS The world of media and marketing is fast moving and...
View ArticleMark Rix, CEO, talks content marketing
Mark Rix, CEO of 7DAYS, explains the newspaper’s new move into content marketing. http://7days.org/wp-content/uploads/2016/06/7-Days-25.05.2016.mp3 The post Mark Rix, CEO, talks content marketing...
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